About Me
Storytelling has always been at the heart of my career. Whether I'm interviewing an athlete, producing digital content, or developing a content strategy, I'm passionate about creating stories that connect people with the teams, brands, and communities they care about.
I am a bilingual journalist and digital content strategist with experience creating compelling content across web, mobile, social media, and editorial platforms. As a first-generation college graduate, I earned a Master of Science in Journalism from the University of Southern California in 2019 and a Bachelor of Arts in Media and Cultural Studies from the University of California, Riverside in 2015.
My career in sports began with Los Angeles Football Club before I joined the San Jose Earthquakes and later Bay FC, where I produced social media content, feature stories, and digital campaigns that strengthened connections between clubs and their supporters.
In 2025, I returned to Southern California to join San Diego FC as Web and App Manager, overseeing the club's website and mobile app while leading digital storytelling initiatives that highlighted players, supporters, and the San Diego community.
Today, I work as a freelance journalist and digital content strategist, partnering with organizations to create editorial content, digital campaigns, and audience-focused storytelling. I enjoy collaborating with teams that value authentic stories, thoughtful strategy, and meaningful engagement.
Throughout my career, I've interviewed athletes and community members, written feature stories, produced and edited video content, developed digital content strategies, and hosted fan-facing experiences, including fan festivals and season ticket member events. Earlier in my career, I also worked with Los Angeles radio stations Mega 96.3 and La Raza 97.9, engaging audiences through live events, promotions, and community outreach.
Whether I'm writing a feature story, interviewing a community member, or developing a digital campaign, my goal is always the same: to create meaningful stories that inform, engage, and leave a lasting impact.
